Nike Wins Deal to Outfit NBA - WSJ
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World
AT&T's Logo Deal With WNBA Represents Deeper Strategy With NBA
The Ideal Jersey Sponsors for Every Single NBA Team
Nike deal only part of NBA licensing story - New York Business Journal
The NBA's Jersey Patch Program is Worth Nearly a Quarter Billion Dollars - Boardroom
NBA sponsors Kia, Nike, Under Armour set activation plans as new season gets underway - New York Business Journal
All Time Biggest Sponsorship Deals In US Sports | NYSafeBets
Sponsorship in the NBA | Hookit
NBA signs 8-year apparel deal with Nike - ESPN
The Ideal Jersey Sponsors for Every Single NBA Team
Commentary: Why Nike Should Stop Sponsoring College Sports | Fortune
These 10 companies are the NBA's biggest sponsors and advertisers - Interbasket
Michael Jordan was fined $5000 for every NBA game due to Nike sponsorship violation - Mirror Online
Nike Looks to the NBA for Salvation | The Motley Fool
NBA's Jersey Sponsorship Program: An Insight from Research
NBA's Contract with Adidas Will Not Be Renewed After 2016-17 Season | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
Nike Wins Deal to Outfit NBA - WSJ
Nike snaps up LeBron James' son Bronny, 18, to a lucrative NIL endorsement deal | Daily Mail Online
Be Like Mike: The Biggest NBA Sponsorships and Collaborations
One Chart That Shows Just How Much Nike Dominates the NBA
The Power of Partnerships - Nike & Michael Jordan Case Study
Kevin Durant becomes 3rd NBA player to sign lifetime deal with Nike | NBA .com
Here Are the New Nike Uniforms for All 30 NBA Teams
