Adidas treats esports deals like media partnerships, not sponsorship deals
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ITW Sports - Tyler 'Ninja' Blevins has penned a sponsorship deal with Adidas, becoming the first professional eSports gamer to sign with Adidas. #ITWBrandRecall #eSports #Adidas #Ninja | Facebook
Adidas NBA sponsorship will end after multi-million dollar 11-year deal not renewed - CityAM
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For Adidas and rivals, sponsorships are good business
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The piramid of adidas sponsorship
adidas Golf Strengthens Roster; Agrees on New Sponsorship Terms with Sergio Garcia, Xander Schauffele and Tyrrell Hatton
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